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Product Guide: Colectiv


Colective's purpose is to help people use the power of social to get more.


Colectiv was founded in 2016 by Gidon Novick, Brad Hogan and Michal Nejthardt, as a product of Oakhurst Life Limited, which is a member of a group of companies celebrating over 20 years of excellence in the insurance industry.

Colectiv provides exceptional value in financial services by harnessing the power of social media.

In 2015, nearly R25bn was spent by insurance companies on advertising, education and selling activities. Colectiv is striving to pump this money back into their client’s pockets by using the power of social media.

Their first breakthrough innovation is a patented technique that acknowledges that your friends, family and colleagues know you better than a series of insurance application forms. They connect your Colectiv profile to your online network so that you can be endorsed by your friends and thereby boost your cover.

It is common knowledge that a person in good health will get good premiums but a large cost is incurred in verifying the person’s health and these costs contribute to the R25bn. The data about client’s health already exists in the social networks and they let their clients tap into this vast FREE data source.

Colectiv Products

All Colectiv products offer a “ColectivBoost” which can be used at any stage. The goal of the ColectivBoost is to boost the benefits under the product you have purchased. Colectiv provides rock-solid, robust life cover that will pay out a lump sum to your nominated beneficiary or estate upon your death. You need this type of cover if you have dependants, debts, assets or looking to get credit.


You can get an invitation from a friend or a Colectiv consultant by email, SMS, WhatsApp or any other social media app. You can also get the invitation by completing the form on the join page.


You will then receive access to your Colectiv profile and can start growing your ColectivBoost for FREE.


You can activate your cover at any stage by supplying your premium payment details. You will receive peace of mind from our insurance once you start paying your premiums.


Connect with friends via social media apps to get them to update your profile.


Your friends get a link from you via your chosen social media app and can update your Colectiv profile by a quick vote. This improves your risk profile.


Colectiv's patented algorithm combines all the endorsements into a ColectivBoost.


You can keep sending your Colectiv profile link to keep boosting your cover.

Comprehensive Life Cover

The Comprehensive Life Cover option is a good choice for you if you pass the four simple medical questions and you want the certainty of a payout from all causes of death after a waiting period of six months. Accidental death is covered immediately after payment of the first premium.

Accidental Life Cover

The Accidental Life Cover option is a good choice for you if you believe you are young and healthy and want the cheapest rates possible or you cannot pass the four medical questions. This type of cover starts immediately after payment of the first premium and pays out on accidental death. If you believe that your main risk of death comes from a motor vehicle accident or crime then this is a good choice for you.

Final expense benefit

Final expense benefit is included automatically in each policy. An amount of R50,000 of your total cover is accelerated on death or accidental death depending on which product you have and will be paid out within 48 hours of receiving your death certificate to cover funeral arrangements.

Terminal illness benefit

Terminal illness benefit is included in the event that you are diagnosed with a terminal illness and your life expectancy is less than 12 months, as confirmed by a designated medical expert, the benefit may be paid up to 12 months before death. This benefit does not apply to Accidental Life Cover.


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